Let’s Create together

VHF 21 is as an experiment in media consumption and distribution, putting creators first. VHF 21, originally designed as a T.V. station for my next feature film, “Yours, Mine, Ours”, I decided to see what would happen if I took this idea into the real world. What would happen if we created together?

VHF 21 aims to explore what is possible when we share resources. To do this, I will be looking to collaborate with artists so we can see what moves the machine, together.

If you are looking to upload your short or feature film to youtube, lets see if we extend the reach together. Submissions are FREE and if selected I will split the ad revenue with you from day 1.

I can’t wait to see what you create!

Learn more

Watch on youtube to hear the additional audio track

There are over 160 million YouTube channels, with around 2 million in the YouTube partner program. The average monetized channel will take 12-18 months, requiring upwards of 100 uploads to reach partner status. Upon monetization, creators will get a 55/45 split of ad revenue for all qualifying views. According to Youtube over 96% of monetized channels make less that $12,000 per year.

As an educator I decided to see what it actually takes and after almost 10 months the channel is now monetized. I am offering free tutorials while I work on my next feature film as well as researching how creative distribution is currently working in 2026.

So what does that mean for creators that don’t have the means to create for up to two years for free?

What is a content creator?

faq

  • VHF 21 is a fictional television station from the film “Yours, Mine, and Ours”. As I learned more about modern creatives experiences, I thought this might work as an experiment in the real world as well.

    Aa filmmaker and educator I have spent my career exploring the economics of creativity, and this project has taught me way more than I expected. So much so, that I want to share it with others.

    What would happen if creatives were more involved with the building of something that supports their creative, instead of extorting the creation?

    Read the Full article about this initiative by clicking HERE

  • Over the course of 2 decades of creating, I have seen multiple avenues of distribution. Most options leave creators out of the decision making for their films.

    An average youtube channel will take 6-18 months to monetize, VHF 21 is attempting to by pass this and partner in the success of your work on day 1. You made it, you should get paid for it.

    Creators will become collaborators and receive a 55/45 split of any ad revenue starting day 1. This is an experiment in transparency so all contracts are 1 year. Hopefully this serves as a springboard to starting your own channel.

    At the end of the year, the video can be removed or extended for another year with the same terms. The goal is to offer creators a financial stake from the moment they upload. Not everyone can do this for 6-18 months for free.

  • As a filmmaker and educator I consider myself to be collaborative, honest, and transparent. I’m here to be a partner, not a boss. This will only work if we both buy into the goal.

  • Check Out The Creative Brief HERE and then Submit Your Film Above. I can’t wait to see what you have created!