Archival Source: Library of Congress Motion Picture, Broadcasting, and Recorded Sound Division Original Air Date: September 7, 1964 Collection / Subject: National Screening Room / American Political Advertisements Overview & Summary Commonly known as the "Daisy" ad (or "Peace, Little Girl"), this 1964 political commercial was produced by the advertising agency Doyle Dane Bernbach (DDB) on behalf of incumbent Democratic President Lyndon B. Johnson’s presidential campaign.